What We Offer
When you need something built - a new website, a web application, an internal tool, a client portal, a CRM, or an integration between your existing systems - this is the service. We design, build and deliver software that solves real business problems and holds up in production.
Our software and web development work is led by Michael Jakobsen. Michael has a background in engineering leadership and software architecture, which means projects are approached with proper technical thinking from the start - not just code written to meet a brief, but systems designed to last and adapt as your business changes.
We work across the full stack and support a range of modern technologies. We're selective about the projects we take on, which means when we commit to building something, we take full responsibility for making it work well. Most of our clients come back for ongoing work or maintenance after the initial project, which we take as the clearest indicator that we're doing the job properly.
Key Benefits
Work directly with a senior engineer, not project managers and junior developers
Proper architecture from the start - built to scale and easy to maintain
Clear scoping and honest timelines before any work begins
Full ownership through delivery - no handing off between teams
Clean, documented code that you or another developer can work with later
Support and maintenance available after launch through our website support service
Integrations with your existing tools and systems built in from the start
Practical input on what to build, not just how to build it
Our Process
Discovery & Scoping
Understand what you need to achieve, what you already have, and what success looks like. Define scope clearly before any estimates are given.
Architecture & Design
Design the technical architecture and user experience - ensuring the build is grounded in the right foundations before development starts.
Development
Build incrementally with regular check-ins so you can see progress and give input throughout - not just at the end.
Testing & Review
Thorough testing across browsers, devices and use cases before anything goes live.
Launch
Managed deployment with proper rollback plans, monitoring and a clear go-live process.
Post-Launch Support
Immediate support after launch and transition into ongoing website maintenance if needed.
Case Studies
See how we've helped our clients achieve their goals with this service.
Custom Client Portal for a Professional Services Business
A consultancy needed a secure client portal where clients could access documents, submit requests and track project status - without using a generic tool that didn't fit their process. We designed and built a custom Next.js application integrated with their existing tools.
Results:
Client satisfaction scores improved significantly. Support email volume dropped by 60% as clients could self-serve common requests. Deployed and stable within six weeks of scoping.
Internal Operations Tool for a Growing Agency
A digital agency was managing projects, time tracking, invoicing and client communications across five different tools with no integration between them. We built a centralised internal tool that pulled the key data together and automated several manual reporting and invoicing steps.
Results:
Approximately 12 hours per week recovered across the team. Invoice accuracy improved. Management reporting that previously took half a day now runs automatically.
CRM Migration and Customisation
A recruitment firm had outgrown a generic CRM and needed a system that matched their specific workflow - candidate tracking, client reporting and placement records all in one place, with custom fields and automations. We built a custom CRM on a modern stack that integrated with their existing job board and email system.
Results:
Full adoption by the team within two weeks. Candidate processing time reduced by 30%. Client reports previously produced manually now generated automatically.
What Our Clients Say
We'd tried two other agencies before Hyrdle. Both over-promised and under-delivered. Michael actually understood what we needed, built it properly, and it's been running without issues for over a year.
Andrew Forsyth
Founder, Forsyth Digital
The internal tools Michael built for us have saved our team hours every week. The quality of the code is clearly high - our in-house developer said it was the cleanest handover they'd ever received.
Natalie Brooks
Head of Operations, Brooks & Co
Not only did they build exactly what we needed, they spotted two things in our brief that would have caused problems and flagged them before writing a line of code. That kind of honesty is rare.
Chris Vance
CTO, Vance Technologies
Frequently Asked Questions
What kinds of software and web projects do you take on?
Marketing websites, web applications, internal tools, client portals, admin dashboards, CRM systems, integrations and automation pipelines. We tend to be most useful when there's genuine technical complexity involved - not just fitting a template, but designing and building something properly.
What technologies do you work with?
Primarily Next.js, React, TypeScript and Node.js on the web side. Supabase and PostgreSQL for data. We integrate with a wide range of third-party APIs and services. The stack is chosen based on what's right for your project, not what we happen to use most.
How do you approach project scoping and pricing?
We scope in detail before giving any cost estimate. That means a proper discovery conversation, clear written scope, and honest assessment of complexity before a number is agreed. We don't provide ballpark figures that balloon later.
Can you work with an existing codebase?
Yes. We frequently take over and extend existing codebases - adding features, refactoring, fixing technical debt, or improving performance. We'll always do a code review first to give you an honest assessment of what you're working with.
Do you offer ongoing support after the project is delivered?
Yes, through our website maintenance and digital support service. For software projects this covers bug fixes, performance monitoring, dependency updates, and handling change requests as the business evolves.
We have an internal developer. Can you work alongside them?
Yes. We often work as a senior technical resource alongside an existing internal or freelance developer - providing architecture guidance, taking on a specific workstream, or reviewing and improving their work. We're collaborative, not territorial.
Related Services
Technology & AI Consultancy
Strategic technology and AI advisory to inform what gets built and how.
Website Maintenance & Digital Support
Ongoing support and maintenance after your project goes live.
Founder & Strategic Advisory
Strategic input on build vs buy decisions and long-term technology direction.