What Hyrdle is
Hyrdle is a consultancy house helping founders, SMEs and growing companies improve how they operate, sell, support customers and use technology.
We provide practical support across technology, AI, automation, operations, administration, payroll coordination, websites, digital systems and strategic founder support. These aren't separate products - they are connected service lines delivered by people who understand how the different parts of a business affect each other.
We work directly with clients today and are being built to support a wider network of trusted consultants as client needs grow.
Based in Denmark
Clients across Denmark, UK & Europe
Founder-led
You work directly with Michael and Abbie
Consultancy house
Technology, operations & business support under one roof
Built around a real gap
Most small businesses and founders face the same problem: they need support across technology, operations and business administration - but the market offers either narrow specialists or large agencies built for enterprise clients.
Hyrdle exists to fill that gap. We combine technical leadership and operational experience under one consultancy so clients get joined-up support without needing to manage multiple agencies, freelancers or advisers who don't talk to each other.
We keep the team small deliberately. Every client works directly with Michael or Abbie - people who know the business, care about the outcome, and are accountable for what gets delivered.
Led by Michael and Abbie
Hyrdle combines technical leadership, operational experience and hands-on business support. Michael leads our technology, AI, software and systems consultancy. Abbie leads our operations, administration, payroll support and founder support services.
Practical, direct and accountable
You work with us directly
No account managers, no handoffs to junior staff. You work with Michael or Abbie depending on the service - people who know the context and are responsible for the outcome.
We give honest assessments
Including when the answer is 'you don't need this yet' or 'this isn't the right approach.' We're not trying to sell you the most work - we're trying to help you make good decisions.
We focus on outcomes, not activity
We measure success by what changes in your business, not by hours logged or deliverables produced. Practical results are the only metric that matters.
We work alongside your existing team
If you have an accountant, a developer or an in-house team, we work with them, not around them. We fill the gaps without creating politics.
A consultancy house, not two freelancers
Hyrdle works directly with clients today and is being built to support a wider network of trusted consultants. As client needs grow, we can bring in specialist support across technology, operations, admin, websites, automation, SEO, content, software delivery and business support.
The model is designed to give clients the responsiveness of a small firm and the depth of a larger one - without the overhead, bureaucracy or diluted quality that comes with scale for its own sake.