Meet the Minds Behind Hyrdle
Our team of experts brings together diverse skills, deep expertise, and a shared passion for creating exceptional digital solutions.
Experts in Every Aspect of Digital Product Development
At Hyrdle, we've assembled a team of top-tier professionals who excel in their respective fields. From seasoned software engineers to creative designers and strategic product thinkers, our team brings a wealth of experience from diverse industries and backgrounds.
What unites us is a shared commitment to excellence, innovation, and delivering exceptional results for our clients. Together, we tackle complex challenges, push creative boundaries, and build digital products that make a real difference.
Our Leadership Team
Meet the visionaries guiding Hyrdle's strategic direction and fostering our culture of innovation and excellence.
Michael Jakobsen
CEO & Founder
Michael has over 15 years of experience in technology leadership and software development. Before founding Hyrdle, he held senior positions at major tech companies where he led the development of innovative digital products. His vision and strategic insight drive Hyrdle's mission to create transformative digital solutions.
Abbie Shone
Co-Founder & Head of People Operations
Abbie is a dedicated co-founder at Hyrdle, leading People Operations with extensive experience in management, compliance, payroll, and operational excellence. She brings a wealth of knowledge from various roles in digital marketing, compliance, and operations management. Abbie is passionate about building inclusive and efficient teams, fostering a culture of innovation, teamwork, and continuous improvement. Her strong background in operational leadership ensures the seamless functioning and growth of Hyrdle.
Mike DeRavel
Marketing & Brand Strategy Director
Mike is Hyrdle's marketing and brand expert, leveraging extensive experience in digital marketing and business growth strategies. He is also the founder of MITCO Digital (mitco.tech), a specialised marketing agency dedicated to accounting firms, tax practitioners, and bookkeepers. Since earning his business management degree in 2003, Mike has built a robust portfolio in entrepreneurship, management, and thought leadership. Passionate about innovation, he regularly shares insights on marketing and growth strategies tailored specifically for professional service firms.
Patricia Morici Santos
HR & People Director
Patricia serves as Hyrdle's Chief People Officer, overseeing all aspects of talent management, organisational culture, and employee engagement. With extensive experience in human resources leadership, Patricia specialises in building dynamic, inclusive teams and cultivating environments that drive innovation and performance. She is passionate about empowering individuals and aligning HR strategies to business goals, ensuring Hyrdle continues to thrive as an exceptional place to work and grow.
Join Our Team of Experts
We're always looking for talented individuals who share our passion for innovation and excellence. If you're interested in being part of our journey, we'd love to hear from you.